Ms Paula Bee

I am a bit delayed because I’ve been so busy lately that I haven’t even been able to create the posts that I want to! Gosh, life of a student/blogger.

On the 25th of February, Lorenzo and I headed to TRUTH Coffee Roasting in Buitenkant street for the G-Star Raw’s #tightorwide launch. I have never been to TRUTH before, but I knew from the minute I stepped into the industrial-inspired space that it had a G-Star Raw feel to it. Raw bricks, concrete floors, and exposed pipelines across the ceiling. Oh, and did I mention all the fabulous people who filled the café? The entire place was packed with well-known faces and media gathering together in celebration of the G-Star Raw’s new campaign, whilst enjoying the amazing sounds of Grant Marshall of Massive Attack, a.k.a. DJ Daddy G and local DJ pH.

Campaign

The #TightorWide campaign is all about how everyone prefers to wear jeans – finding that perfect fit. What makes you feel comfortable. G-Star RAW has captured this essence of jeans and expressed it through their diverse range of styles and fits. Personally, I’m all about the tight jeans. Wide jeans make me look shorter than I already am. Tight jeans are perfect for showing off my curves and elongating my legs. Add a pair of killer heels and a leather jacket and you’re ready to take over the world my friend! Haha!

“Jeans connect us all. A community beyond location, status, gender, or age. Beyond style. Beyond fit. The one garment we truly wear our own way.”

To find out more about the campaign and G-Star Raw, click here.