I’ve mentioned in a previous post that after cutting my hair a few years back and having endless amounts of regrets, I needed to fill the hole in my heart that my snipped locks left. That’s when I decided to meet up with the founder of Loxology, Lauren Basson, a few weeks ago to find out about her brand and the story behind it.
“I always knew that I wanted to be successful in life. After matriculating, I didn’t have the means to study right after school and life threw many curve balls at me, such as having my daughter the year after I matriculated. At first, it made me feel as if I wouldn’t be able to achieve all the goals that I set out for myself, however I tried to be strong and figured that I needed a mindset of positivity. With determination already in the bag, I worked my way through 8 years of customer service, sales, online marketing careers and logistics.
After getting hitched, I finally decided that I’m going to take a risk resign to study further. I excelled my studies and finally had the opportunity to open Loxology!”
All it took was a bad experience with a hair-extension purchase and a great amount of research into the hair extension industry for Lauren to realise that it was not only her who needed the best quality, but so did a lot of other women. The realisation that thousands of rands was spent on poor-quality hair led Lauren to bide her time and started up her newly found company.
“I know I have the best quality hair in the business. The hair gets imported from India, unlike many other brands who import from China. Indian hair is true quality Virgin Human hair which should be treated like your own hair – washed, heat styled, treated etc.”
This is the first time that I’ve used hair extensions, believe it or not. But because I’ve been researching them for a while and have gone to conventions where extensions were being sold, I was able to differentiate between the good-quality hair and the poor-quality hair which really came in handy. I taught myself how to clip in the extensions through years of watching my favourite YouTube beauty gurus, so it was not much of an issue for me. I must tell you that each Loxology weft is so easy to clip in and will not budge once they’re put in place.
The actual quality of the hair is amazing, and I’m not just saying that because I’m working with the company – it is by far one of the best set that I’ve felt. Because it’s imported from India, the hair used is actual virgin hair which means that it hasn’t been processed or put through heavy chemicals that should be a winner in everyone’s books.
I initially thought that I had to dye my hair a shade darker to match it to suit the extensions, but once clipped in I noticed that it blended so well especially when my hair is set in soft curls. The tips of my hair is always lighter than the rest of my hair which I thought might be an issue when wearing extensions, but I noticed that it actually looks like highlights in my hair when blended with the extensions. Yay!
Lastly, the wefts are quite thick (it’s 160g!) so you will notice that you don’t even need to wear all of them at once. I have 10 wefts of hair and only rock 3 or 4. In the below image, I am wearing 4 wefts!
I would definitely recommend these extensions, especially for the festive season that we’re heading into. You want to look gorgeous and what better way than to rock some long, luscious locks? You can shop Loxology hair extensions here.